Privacy Policy

1. About This Policy

Borg Labs, LLC ("Borg Labs," "we," "us," or "our") makes the iOS app Den: Couples & Relationship ("Den") and runs the website tryden.app. This Privacy Policy explains what information we collect, how we use and share it, how long we keep it, and the choices you have.

Den is made for two people, so most of what you add is shared with your partner. Section 7 explains what your partner can see.

2. Information You Give Us

A. Account and Profile

• Your phone number or email address, depending on how you sign in. You can use a phone number, an email address, Sign in with Apple or Sign in with Google. Apple or Google may also share your name with us.
• Your name and profile photo.
• Setup answers, such as your anniversary date, your relationship goals and how you heard about Den.
• Your bear's name, color and outfits, and how you decorate your Den.
• Your time zone and notification settings.

B. Content You Create

• Messages, photos and comments you send in chat.
• Love notes, including their background photos.
• Answers to daily questions, bonus questions and quizzes, and photos you attach.
• Daily photos and selfies, with captions.
• Memories, including their photos, titles, captions, dates, comments and places.
• Countdowns, goals, moods and bear hugs.
• Drawings and doodles, including background photos you add.
• Game moves, words and hints, scores and results.
• The music you play in your Den.
• Feedback you send us, plus an email address if you give one, and your reason for canceling a trial if you tell us.

C. Sensitive Information

Some optional question and quiz packs, including ones marked 18+, are about intimacy and sex. Your answers, and any intimate photos or messages you choose to share, can be sensitive information. We never use them for advertising. Our analytics record which packs you open but never your answers.

D. Purchases

Premium subscriptions and Honey, Den's in-app currency, are sold through Apple's App Store. Apple handles payment, and we never see your card details. Through RevenueCat, we receive purchase records from Apple: product, price, dates, transaction IDs and status. Premium and Honey are shared with your partner.

3. Information Collected Automatically

• Usage. The features you use; actions like sending a hug, finishing a quiz or starting a trial; and which question and quiz packs you open. Usage events are linked to an internal account ID and your partnership ID.
• Device and diagnostics. Device model, iOS and app version, language and time zone, push notification token and permission status, and crash and error reports.
• IP address. Services your phone connects to through Den receive your IP address, including our hosting, analytics and app-update providers. Our analytics provider may use it to estimate your general location, such as your city and country.
• Ad measurement. We advertise Den through Apple Ads. To see which ads lead to installs, Den collects Apple's ad attribution token through RevenueCat. Den doesn't use your device's advertising identifier (IDFA), doesn't track you across other companies' apps or websites, and contains no third-party advertising SDKs.
• Location, only if you turn on location sharing (see Section 5).

4. Permissions You Control

Den asks before using these, and you can change them anytime in iOS Settings → Den.

• Camera, to take photos and selfies.
• Photos, to choose photos to share and to save images to your library. In Guess Whose Photo, Den picks a few photos at random from your library, within the date range you choose, and uploads them so your partner can see them during the game.
• Location, for the Distance Apart widget and the map in your Den (see Section 5).
• Microphone, for Pitch Dash. Den analyzes sound on your phone to detect pitch. It never records or uploads audio.
• Notifications, to tell you when your partner does something in Den.
• Clipboard. If you open a Den invite link before installing the app, our website copies the invite to your clipboard. During your first week, when you open Den while signed out, Den checks your clipboard for that invite, and iOS may ask you to allow pasting. Den ignores anything else on your clipboard and never uploads it.

Photo details. Photos can carry hidden details, such as when and where they were taken. When you add a photo to a memory, Den reads its location to suggest a place and asks Apple to turn it into a place name. Den removes them before upload.

5. Location Sharing

Location sharing is on only while Den has "Always" location access. Den asks for it when you set up the Distance Apart widget. While sharing is on:

• Den collects your phone's precise location, including in the background when Den is closed. iOS tells Den when you move a significant distance or arrive at or leave a place, and Den also checks your location when you open it.
• We store only your latest location, not a history.
• Your partner's app receives your precise location and uses it to show the distance between you and your place on the map in your Den.
• When you finish setup, we record the distance between you in our analytics.

To stop sharing, change Den's location access to anything other than "Always" in iOS Settings → Den → Location. Background collection stops right away. Your partner stops seeing your last location the next time you open Den.

We do not sell location data or use it for advertising.

6. How We Use Information

• To provide Den: creating and securing your account, pairing you with your partner, syncing your shared Den, and running games, widgets and notifications.
• To handle purchases of Premium and Honey.
• To keep Den safe and working: preventing fraud and abuse, fixing crashes and bugs, and enforcing our Terms of Service.
• To improve Den: learning which features people use, how they find Den, and why they start, keep or cancel Premium.
• To show anonymous comparisons, like "top 10% of couples." These use totals from all couples and never show who anyone is.
• To answer support requests and feedback.
• To comply with the law.

We don't sell your personal information or share it for targeted advertising, and we don't use your content for ads.

7. What Your Partner Can See

• Your name, profile photo and bear.
• What you add to your shared Den: messages, love notes, answers, photos, memories, drawings, moods, hugs, music and game activity.
• Activity such as streaks, when you've read their messages, and your shared Honey and Premium status.
• Your time zone.
• Whether location sharing is on and, while it is, your precise location (see Section 5).
• After a partnership ends, you and your former partner can see each other's name and the phone number on each other's account on the Restore Partnership screen, for 30 days.

Den's widgets show your partner's photos, drawings, moods and notes on your Home Screen, and some appear on your Lock Screen, where anyone holding your phone can see them.

8. When Information Leaves Your Den

• Invite links. Anyone with your invite link or code can see your name and profile photo, including in link previews in messaging apps.
• Share cards. Cards you share, such as a memory, a selfie or a game result, are created on your phone and go wherever you send them. They can include your partner's name and photo, so check with them first.
• Notifications. Notification text can include your partner's name, the start of a message, or a memory or countdown title. It passes through Expo and Apple to reach your phone and may appear on your Lock Screen. We keep a log of the notifications we send.
• Service providers, listed in Section 9.
• Legal reasons. We share information if the law requires it, or to protect the safety, rights or property of our users, the public or Borg Labs.
• Business changes. If Borg Labs is involved in a merger, acquisition or sale of assets, your information may be transferred, subject to this policy.

9. Service Providers

These companies help us run Den. They process information for us under their own terms and security practices.

10. How Long We Keep Information

• Your account and shared Den: until you delete your account or leave your partnership. You can delete memories and countdowns yourself. Most other content, like messages, love notes, answers and daily photos, can't be deleted one item at a time yet.
• When a partnership ends: shared content stays for 30 days so you can restore the partnership together. Then it's permanently deleted for both of you.
• Guess Whose Photo: game photos are deleted when the game finishes. Photos from unfinished games are deleted when the partnership or account is deleted.
• Location: only your latest location, replaced with each update.
• Notification log: until your account is deleted.
• Purchases: purchase and subscription records, as long as we need them for accounting, taxes, refunds and fraud prevention.
• Analytics and crash reports: kept by PostHog and Sentry under our retention settings with them.
• Backups: deleted information can stay in backups for a limited time, until they expire.

11. Deleting Your Account

In Den, tap the profile icon at the top of the screen, then Settings. Scroll to Danger zone and tap Delete Account. You can also email support@borglabs.us from the email address, or with the phone number, on your account.

• Your account is deactivated right away, and your partnership ends.
• For 30 days, you can sign back in to restore your account and partnership.
• After 30 days, we permanently delete your account and everything in the Den you shared, which removes it for your partner too. That includes your photos. Deletion can take a few extra days to finish.
• We keep a minimal record that the account was deleted (account identifiers and the date), plus purchase records (see Section 10).
• Our providers may keep limited records under their own policies, such as your sign-in account at Clerk, purchase history at Apple and RevenueCat, and analytics and crash data at PostHog and Sentry. Email us to have these removed too.
• Deleting your account doesn't cancel a subscription. To cancel, go to iOS Settings → your name → Subscriptions.

12. Security

Connections between Den and our servers are encrypted, and our providers encrypt stored data. Photos and files are kept in private storage, and your app reaches them through links that expire.

Den doesn't use end-to-end encryption, so our systems can access your content. We access it only when we need to run Den, help you, investigate a problem or comply with the law.

No method of transmission or storage is completely secure.

13. Age Requirement

You must be at least 18 years old to use Den. We don't knowingly collect information from anyone younger. If we learn that someone under 18 has an account, we'll delete it. If you think someone under 18 is using Den, email us at support@borglabs.us.

14. Your Choices and Rights

• Turn off location sharing, notifications, or camera, photo or microphone access anytime in iOS Settings.
• Update your profile in the app, or delete your account (see Section 11).

Depending on where you live, you may have the right to:

• Access, correct or delete your information, or get a copy of it
• Object to or limit some uses of it
• Withdraw consent

To make a request, email support@borglabs.us. We'll verify that the request is yours and respond within 30 days, or sooner if the law requires. If we turn down a request, you can reply to ask us to reconsider. We won't treat you differently for using these rights.

If you're in the EEA, UK or Switzerland, we process your information:

• To provide Den under our Terms of Service
• For our legitimate interests in security, analytics, improving Den and measuring our ads
• With your consent, for location, notifications, photo and microphone access, and sensitive information. You can withdraw consent anytime.
• To comply with the law

You can also complain to your local data protection authority.

15. Where Information Is Processed

Den is run from the United States. Our database is in the U.S., and our providers may process information in the U.S. and other countries, whose data protection laws may differ from yours. Where the law requires it, we rely on safeguards such as standard contractual clauses.

16. Our Website

tryden.app doesn't use cookies, analytics or ad trackers. Our host, Vercel, and the content delivery networks our pages load from process basic request data, like your IP address and browser type, to deliver the site. Invite pages show the inviter's name and photo (see Section 8).

17. Changes to This Policy

We'll update this policy as Den changes and change the effective date at the top. If we make a significant change, we'll let you know in the app or by other reasonable means before it takes effect.

18. Contact

Borg Labs, LLC

131 Continental Drive, Suite 305

Newark, Delaware 19713

Email: support@borglabs.us